The Team

Meet The Team

OWNER, BROKER & COACH

Sandy Adams

At CENTURY 21 Pinnacle, Sandy Adams is essential in helping agents succeed by providing guidance, support, and accountability. Sandy's responsibilities include:
1. Training & Skill Development
Ensuring agents understand and utilize the CENTURY 21 system, including 21Online training, CRM tools, and marketing resources. Teaching negotiation techniques, lead generation strategies, and client relationship management. Conducting bi-weekly sales meetings and individual training to keep agents informed on market trends, contracts, and best practices.
2. Business Planning & Goal Setting
Helping agents set clear, achievable goals for transactions, revenue, and personal growth. Developing customized business plans tailored to each agent’s strengths and experience.
3. Accountability & Motivation
Holding agents accountable for their daily activities, follow-ups, and lead generation efforts. Encouraging consistency in prospecting, networking, and marketing efforts.
4. Marketing & Lead Generation
Teaching agents how to leverage social media, online advertising, and personal branding.
Assisting with listing presentations, open houses, and networking strategies. Helping agents craft effective scripts and dialogues for client interactions.
5. Problem Solving & Transaction Support
Offering guidance on contract negotiations, deal structuring, and overcoming objections.
Assisting with tough transactions, helping agents navigate complex situations.
6. Retention & Culture Building
Creating an inclusive, supportive team environment that fosters growth and collaboration. Encouraging participation in monthly newsletters, office events, and community involvement. Recognizing and celebrating agent successes to boost morale and motivation. In short, a coach at C21 Pinnacle helps agents grow their business, stay accountable, and develop the skills needed to achieve long-term success in real estate.

DREAM BIG MOVE FAST

BROKER

Vonda Sipple

Vonda Sipple, as the Principal Broker for CENTURY 21 Pinnacle, plays a crucial role in shaping the brokerage’s success through her dedicated approach to recruiting, training, and retaining top real estate professionals. With a deep passion for agent development, Vonda takes a hands-on approach to mentoring, ensuring that each agent receives the guidance, tools, and support necessary to thrive in the ever-evolving real estate industry. Vonda’s leadership is defined by her sincere investment in her agents’ growth, providing one-on-one coaching, ongoing training, and real-world insights to help them achieve their business goals. She understands that success in real estate is built on a strong foundation of knowledge, confidence, and client service, and she works tirelessly to equip her team with everything they need to excel. Beyond just recruitment, Vonda fosters a positive, collaborative culture where agents feel valued and supported. Whether it’s navigating a complex transaction, refining marketing strategies, or mastering the latest real estate technology, she is always available to provide expert guidance and encouragement.

Under her leadership, CENTURY 21 Pinnacle continues to attract and retain high-
performing agents who appreciate a brokerage that is truly invested in their long-term success.

OFFICE MANAGER

Brad Warford

As the Office Manager at CENTURY 21 Pinnacle, Brad Warford plays a critical role in ensuring the success of agents by providing guidance, resources, and expertise in every aspect of real estate transactions. His responsibilities include overseeing daily office operations, assisting agents with career development, and maintaining a productive and supportive environment.

A key part of a real estate manager’s role is mentoring agents, helping them refine their sales strategies, and ensuring they stay updated on industry trends and tools. Brad excels in this capacity, acting as an invaluable resource for agents looking to build their careers. With a wealth of experience as a listing specialist, the provides expert guidance on pricing strategies, market analysis, and staging homes for maximum appeal. His deep understanding of new home listings and renovations makes him an asset for both sellers and buyers navigating the market. Beyond listings, Brad actively works as a buyer’s agent, helping clients find the perfect home while ensuring a seamless transaction. His hands-on approach and willingness to share knowledge make him a go-to mentor for both new and seasoned agents. Whether an agent needs career advice, negotiation strategies, or help mastering real estate marketing, Brad is always available, offering valuable insights that drive success.

Brad Warford’s leadership, combined with his extensive experience in listings, renovations, and buyer representation, makes him an essential part of the CENTURY 21 Pinnacle team, fostering growth and professionalism among agents.

Technology & Systems Integration

Bill Adams

Bill Adams serves as the technology consultant at CENTURY 21 Pinnacle, providing agents with expert guidance on leveraging the MoxiWorks suite to streamline their business. He specializes in MoxiEngage for CRM and lead management, MoxiWebsites for online presence, MoxiPresent for professional presentations, and MoxiImpress for automated marketing. Additionally, Bill supports agents with RealSatisfied for client feedback and CENTURY 21’s Golden Ruler system for tracking and optimizing listing
performance. Beyond the MoxiWorks suite, Bill aids agents in linking social
media and real estate platforms such as Realtor.com and Zillow.com, utilizing best practices prescribed by the ePro Certification he has attained. His role ensures that agents maximize their technology tools to enhance productivity, client engagement, and overall success in the real estate market.

STAFF EXTRAORDINAIRE

Rachel Cassetta, Transaction Coordinator

Rachel Cassetta plays a vital role at CENTURY 21 Pinnacle as the Transaction Coordinator, ensuring smooth and efficient real estate operations for agents. She expertly manages 21Online.com and Dash maintenance, keeping essential systems up-to-date and accessible. With her proficiency in Dotloop and Imagine MLS, Rachel streamlines transaction processes, allowing agents to focus on closing deals. Additionally, her skills in Canva.com and social media marketing help agents elevate their branding and online presence, attracting more clients and boosting engagement. Through her expertise, Rachel empowers agents to grow their real estate business with efficiency, organization, and impactful marketing strategies.

Susan Agee, Social Media

Susan Agee is the Social Media & Marketing Specialist at CENTURY 21 Pinnacle, dedicated to helping agents amplify their online presence and generate leads through strategic digital marketing. She specializes in social media management, content creation, and branding, ensuring that agents effectively showcase their listings and expertise across platforms like Facebook, Instagram, and LinkedIn. Susan is an expert in Canva.com, social media advertising, and engagement strategies, crafting compelling visuals and targeted campaigns to maximize audience reach. She also provides training and support on digital marketing best practices, lead generation tactics, and personal branding, helping agents build strong, recognizable identities in the competitive real estate market.

By leveraging the power of social media and innovative marketing tools,
Susan empowers agents to grow their businesses, connect with clients, and stand out in the industry.